My final project for university was a live brief commissioned by Mags, she runs a cancer retreat that offers different holistic methods of healing called ‘Kick The Terminal Out Of Cancer’. The business has recognised a particular gap in the terminal illness market and promotes the effectiveness of holistic healing through their own experience. Mag's hired me to redesign her website.
This project was equally as much of a branding project as a UX/UI project. Carrying out rigorous research to identify customer pain points and coming up with effective used experience solutions was only half the work. Mags had an incomplete and ultimately ineffective brand identity. I had the task of making many changes such as: colour palette, logo, symbols & font selection.
The finalised revised full logotype for the brand is shown on the left.
To further explore the brand identity, mockups of potential business branding designs were devised below.
The website provides users with information about the retreat, as well as their own experience within holistic healing. The website also provides access to a booking page and testimonials from previous clients and a page dedicated to their upcoming published book.
Access the website here: Home | KTOC (kicktheterminaloutofcancer.co.uk)
